Photo
Amasa
JUST BAKED
Ana and Catalina approached me and David Vargas to register a new line of pizza that they were introducing to Amasa Bakery in Cali. The pizzas would feature twisted and regional flavors grilled on a rich and crunchy artesanal dough.
HOT PIZZAS !!!
Collaborations were established to support local producers and introduce some classic Colombian flavors to the pizza format. Colorful tasty images were created over the bakery and also filmed in a small Sony Alpha camera to edit some reels for the launch.
NEW DOUGH
Some mambo classics were selected to provide a tropical rhythm to the videos. El Gato assisted with camera work and cropped some film to organize the material. The intention was to convey that these pizzas were freshly-made by hand.
COLOR REELS
Freshness and crunchiness were essential, and the white marble of the pastry station served as the ideal background. Also some portraits of people enjoying the pizza slices with the new color branded t shirts of Amasa were made in our big raw canvas background.
